Believe it or not - there’s a lot of strategy that goes into curating color palettes for a design project! It’s not just about “these are the colors I like” but also about your audience and the tone you want to communicate. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There are cross cultural implications in picking colors as well.The color red, for example, is often used to symbolize romance and anger in the West, but in many cultures in the East, such as in China, red symbolizes good fortune and is worn by brides! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hope some of y’all find this helpful! What else would you like to see about visual storytelling? 🤗 [img description: color wheel with definitions of analogous colors (sit side by side), complementary (sit across from each other), primary (can’t be mixed from other colors), secondary (mixed from two primary colors). ...
