When people need something from a local business, they search online for information. Even if they have spent money with that business before, they still search online!
Need to call the Drugstore? The number isn’t saved in your phone, it’s saved on Google.
Need to hit the hardware store but want to avoid traffic? The directions are saved on Waze.
Need to order dinner? I’ll bet that even if you’ve ordered from the Chinese place a dozen times you still go online every time your order. Why? You need the menu and it’s saved on Yelp.
That’s why it’s important that every single business with a front door, who’s customers come to their location, or are part of a service area, must manage all the information that customers need in the moment of decision, every where customers are searching online.
Sites like Google, Yelp, TripAdvisor, Facebook, Yahoo, Apple Maps and Foursquare use what is known as “structured data” to give people the information they need about a business to make a purchase decision.
You can either let those sites decide what are your hours of operation or what’s on your menu —- or you can take control of your structured data and make sure it’s correct.
Which sounds like it’s going to ensure your customer’s journey?
Smart business owners and successful marketers know how important correct information is to the customer journey. That’s why they manage all of the structured data, that is the public facts about their business, every where customers are searching online.
There are three quick things you can do today to let you know just how badly you need this.
Tap the link in my bio right now and get the list of 3 things you can do right now to see how customers experience your business in search.
You’ll know immediately where you’re losing potential customers. .🍕: @littlecaesars.#RevsMarketingTips#pizzaratti ...
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Want your business to be the answer when people ask Siri, Alexa and Google for local business recommendations? Do these 5 quick easy things.
How do voice assistants know which local businesses to recommend when someone says “Hey Google, best Burger near me?” Watch this video and in 3 quick minutes, you’ll know the answer as well as what you can do today to make your business local search ready.
Doesn't matter if you have 1, 5 or 5,000 locations, you will learn how to make voice search work for you.
The Quick, Fast Way To Know If Hungry Searchers Can Find Your Restaurants.
You're not like most business owners or marketers, are you?
Most business owners and marketers open up a site like Google, search for their brand name or main category and when they see their business name listed on the map results, they believe there's no work to be done.
Why would there be? You searched for "Tony's Pizza" and you found "Tony's Pizza." That's how the internet works.
Well, yeah, that is how the internet works but it's not how a consumer works.
You're smart. You know that more than when consumers, your potential customers, search for a local business, 2/3rds of the time they search for a menu item, service or a solution.
NOT A BRAND NAME.
You know that the best way to make sure your business comes up at the top of map pack results is to manage all the information that these potential customers need (like address, phone number, hours of operation and especially your menu / list of services) on the places where people are searching for it.
Places like Google, Yahoo, Yelp, yp, TripAdvisor, Foursquare and more.
Good for you. You're smart. That's why your business is so successful.
If that's not you, maybe read this article.
📦🌽🌭: @orignalnathans.#RevsMarketingTips#CornDog ...