Are you looking for ways to get more feedback for your products and services? Then you have to apply this thing:
1. You have to listen to your customer and then ask questions.
2. When you manage your company, be in charge of your reactions.
3. Be clear of what your goals are and make sure you understand before you respond.
4. Focus on making things better in the future; improvement is detrimental for your businesses success.
5. Be grateful to the ones who care about you and the services you provide.
6. Apologize if necessary, it is normal to screw up sometimes, just don't make it a habit. Fix the problem, say sorry, and move on.